Meet Jeffrey Brenner, MD, a doctor who is tackling two of health care's most intrinsic problems:  cost and quality of care.  Celebrated in a New Yorker Article by Dr. Atul Gawande and in an accompanying FRONTLINE documentary, this pioneering practitioner is trying to reinvent the nation's fragmented and inefficient way of caring for the sick.

Dr. Brenner will be sharing his story and its lessons for American health care in a free webinar on Tuesday, July 31 at 10 am PDT / 1pm EDT.  Please join us to learn about how he and other health leaders are shaking up our country's hospital-based culture of medicine.

This webinar is part of a new series from ReportingonHealth, an initiative of the USC Annenberg School for Communication & Journalism that allows you to learn and interact with speakers on key health topics.

To sign up, please register here.

More on Dr. Jeffrey Brenner

Operating out of Camden, New Jersey, one of the poorest, most violent cities in America, Dr. Brenner has designed a way to care for his city's sickest residents.  His teams of social workers, nurses and health promoters fan out into the city - meeting at home with the chronically ill and helping them address the crises in their lives that affect their health.  He couples this approach with a rigorous examination of data to identify the most frequent users of expensive emergency services.

Doctors and hospitals currently profit from the revolving door of visits made by the sickest.  Dr. Brenner calls his approach a "game changer."  His non-profit Camden Coalition of Healthcare Providers has seen repeat emergency visits decline for expensive and heavy ER users.  If these ideas can be applied more broadly, they could potentially save billions of dollars nationally in hospital costs, he says.

The buzz words for such approaches - "accountable care organizations", "medical homes" and "hot spotters" - are familiar only to those deeply versed in health care.  But the stakes for success or failure with such approaches should be understood by everyone.  The question confronting policy makers and clinicians now is whether the Affordable Care Act, recently upheld by the U.S. Supreme Court, goes far enough to promote these radical changes in health care delivery.

You can view the webinar page for more information.

Michelle Levander
USC Annenberg School for Communication & Journalism